{"id":317,"date":"2022-02-08T20:04:43","date_gmt":"2022-02-08T12:04:43","guid":{"rendered":"http:\/\/madapapa.com\/wordpress\/?p=317"},"modified":"2022-02-10T22:25:59","modified_gmt":"2022-02-10T14:25:59","slug":"jie-jue-fang-an-xiao-shou-jie-shu-le","status":"publish","type":"post","link":"http:\/\/madapapa.com\/wordpress\/?p=317","title":{"rendered":"\u89e3\u51b3\u65b9\u6848\u9500\u552e\u7ed3\u675f\u4e86"},"content":{"rendered":"<p>\u524d\u4e24\u5929\u770b\u4e86\u4e00\u7247\u6587\u7ae0\uff0c\u300a\u89e3\u51b3\u65b9\u6848\u7684\u672b\u65e5\u300b\u3002<\/p>\n<p>\u6211\u4eec\u521a\u521a\u542f\u52a8\u89e3\u51b3\u65b9\u6848\u7684\u80fd\u529b\u5efa\u8bbe\uff0c\u6ca1\u60f3\u5230Harvard Business review\u5c31\u7ed9\u89e3\u51b3\u65b9\u6848\u5224\u4e86\u6b7b\u5211\uff0c\u800c\u4e14\u8fd8\u662f\u572810\u5e74\u524d\u3002\u3002\u3002<\/p>\n<p>\u6587\u7ae0\u7684\u6838\u5fc3\u601d\u8def\u662f\uff0c\u8981\u5173\u6ce8\u53d8\u5316\uff0c\u800c\u4e0d\u662f\u91c7\u8d2d\uff1a<\/p>\n<p>Instead, they emphasize two nontraditional criteria.<\/p>\n<ul>\n<li>First, they put a premium on customer agility:<\/li>\n<\/ul>\n<pre><code class=\"language-plain_text\">Can a customer act quickly and decisively when presented with a \ncompelling case, or is it hamstrung by structures and relationships \nthat stifle change?\n<\/code><\/pre>\n<ul>\n<li>Second, they pursue customers that have an emerging need or are in a state of organizational flux, whether because of external pressures, such as regulatory reform, or because of internal pressures, such as a recent acquisition, a leadership turnover, or widespread dissatisfaction with current practices.<\/li>\n<\/ul>\n<pre><code class=\"language-plain_text\">Since they\u2019re already reexamining the status quo, these customers are \nlooking for insights and are naturally more receptive to the disruptive \nideas that star performers bring to the table. Stars, in other words, \nplace more emphasis on a customer\u2019s potential to change than on its \npotential to buy.\n<\/code><\/pre>\n<p>\u89e3\u51b3\u65b9\u6848\u9762\u5411\u884c\u4e1a\u7528\u6237\u63d0\u4f9b\u57fa\u4e8e\u7279\u5b9a\u573a\u666f\u7684\u6280\u672f\u65b9\u6848\uff0c\u540c\u65f6\u5e26\u52a8\u4ea7\u54c1\u5feb\u901f\u8fed\u4ee3\u3002\u56e0\u6b64\u5728\u534e\u4e3a\uff0c\u662f\u628a\u89e3\u51b3\u65b9\u6848\u6240\u5728\u90e8\u95e8\uff0c\u547d\u540d\u4e3a\u201cMKT\u548c\u89e3\u51b3\u65b9\u6848\u90e8\u201d\uff0c\u5f3a\u8c03\u5b83\u7684\u5e02\u573a\u5c5e\u6027\u3002<br \/>\n\u5e26\u52a8\u4ea7\u54c1\u5feb\u901f\u8fed\u4ee3\uff0c\u66f4\u591a\u662f\u7f8e\u597d\u613f\u671b\uff0c\u5426\u52192021\u5e74\u7684\u534e\u4e3a\u4e5f\u4e0d\u4f1a\u4e00\u53e3\u6c14\u6210\u7acb5\u4e2a\u884c\u4e1a\u519b\u56e2\uff0c\u6765\u5b8c\u6210\u591a\u4ea7\u7cae\u98df\u7684\u76ee\u6807\u3002<\/p>\n<p>\u534e\u4e3a\u7684\u6838\u5fc3\u80fd\u529b\u662f\u901a\u4fe1\u3001\u8ba1\u7b97\uff0c\u7164\u77ff\u6709\u54ea\u4e9b\u4e1a\u52a1\u9700\u8981\u901a\u4fe1\u548c\u8ba1\u7b97\u5462\uff1f\u4f20\u611f\u5668\u6570\u636e\u56de\u4f20\u3001\u89c6\u9891\u76d1\u63a7\u5427\uff08\u4e5f\u662f\u6cdb\u5316\u7684\u6570\u636e\u56de\u4f20\uff0c\u4e0a\u5899\u6216AI\u8bc6\u522b\u4e4b\u540e\u4e0a\u5899\uff09\u3002<\/p>\n<p>\u5e94\u7528AI\u6280\u672f\uff0c\u4e3a\u4ec0\u4e48\u4e00\u5b9a\u8981\u89e3\u51b3\u65b9\u6848\uff1f\u9700\u8981\u5148\u56de\u7b54\u4e00\u4e2a\u95ee\u9898\uff0c\u4e3a\u4ec0\u4e48\u8981\u8003\u8651AI\u6280\u672f\u3002\u6452\u5f03\u90a3\u4e9b\u5eb8\u4fd7\u7684\u539f\u56e0\uff0c\u6bd4\u5982\u9886\u5bfc\u8981\u4e1a\u7ee9\uff0c\u8d76\u65f6\u9ae6\u7b49\u7b49\uff0c\u6838\u5fc3\u8fd8\u662fAI\u89e3\u51b3\u4e86\u4ee5\u5f80\u4e00\u4e9b\u6280\u672f\u6ca1\u6cd5\u89e3\u51b3\u7684\u6838\u5fc3\u95ee\u9898\uff0c\u6bd4\u5982\u611f\u77e5\u80fd\u529b\u63d0\u5347\uff0c\u7279\u522b\u662f\u975e\u7ed3\u6784\u5316\u6570\u636e\u5230\u7ed3\u6784\u5316\u6570\u636e\uff0c\u6bd4\u5982\u6d77\u91cf\u6570\u636e\u4e0b\u7684\u5feb\u901f\u51b3\u7b56\u3002<\/p>\n<p>\u4f46\u662f\u8fd9\u4e9b\u80fd\u529b\u7684\u95e8\u69db\u5df2\u7ecf\u88ab\u5f00\u6e90\u5e73\u53f0\u964d\u4f4e\u4e86\u5f88\u591a\uff0c\u662f\u6280\u672f\u4e0d\u662f\u4ea7\u54c1\uff0c\u6211\u4eec\u9700\u8981\u4e3a\u8fd9\u4e2a\u53d1\u52a8\u673a\u88c5\u5e95\u76d8\uff0c\u7136\u540e\u5728\u5e95\u76d8\u4e0a\u5b89\u88c5\u8f6e\u5b50\uff0c\u8f66\u53a2\u53bb\u62c9\u8d27\uff0c\u6316\u6597\u53bb\u88c5\u571f\uff0c\u540a\u81c2\u53bb\u540a\u88c5\u3002\u3002\u3002<\/p>\n<p>\u6240\u4ee5\u6211\u4eec\u8981\u8003\u8651\u6211\u4eec\u5e94\u8be5\u5982\u4f55\u7ed9\u7b97\u6cd5\u88c5\u4e0a\u7fc5\u8180\uff1f\u4e5f\u5c31\u662f\u5982\u4f55\u6e05\u6d17\u3001\u5e94\u7528\u8fd9\u4e9b\u6570\u636e\uff1f\uff1f\uff1f<\/p>\n<p>\u5982\u4f55\u6574\u7406\u8fd9\u4e9b\u7ed3\u6784\u5316\u7684\u6570\u636e\uff01\uff01\uff01\uff01\uff01<\/p>\n<p><a href=\"https:\/\/hbr.org\/2012\/07\/the-end-of-solution-sales\">HBR\u7684\u6587\u7ae0\u94fe\u63a5<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u524d\u4e24\u5929\u770b\u4e86\u4e00\u7247\u6587\u7ae0\uff0c\u300a\u89e3\u51b3\u65b9\u6848\u7684\u672b\u65e5\u300b\u3002 \u6211\u4eec\u521a\u521a\u542f\u52a8\u89e3\u51b3\u65b9\u6848\u7684\u80fd\u529b\u5efa\u8bbe\uff0c\u6ca1\u60f3\u5230Harvard Business review\u5c31\u7ed9\u89e3\u51b3\u65b9\u6848\u5224\u4e86\u6b7b\u5211\uff0c\u800c\u4e14\u8fd8\u662f\u572810\u5e74\u524d\u3002\u3002\u3002 \u6587\u7ae0\u7684\u6838\u5fc3\u601d\u8def\u662f\uff0c\u8981\u5173\u6ce8\u53d8\u5316\uff0c\u800c\u4e0d\u662f\u91c7\u8d2d\uff1a Instead, they emphasize two nontraditional criteria. First, they put a premium on customer agility: Can a customer act quickly and decisively when presented with a compelling case, or is it hamstrung by structures and relationships that stifle change? Second, they pursue customers that have an emerging need or are in &hellip; <a href=\"http:\/\/madapapa.com\/wordpress\/?p=317\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">\u89e3\u51b3\u65b9\u6848\u9500\u552e\u7ed3\u675f\u4e86<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-317","post","type-post","status-publish","format-standard","hentry","category-life"],"_links":{"self":[{"href":"http:\/\/madapapa.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/madapapa.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/madapapa.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/madapapa.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/madapapa.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=317"}],"version-history":[{"count":3,"href":"http:\/\/madapapa.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/317\/revisions"}],"predecessor-version":[{"id":320,"href":"http:\/\/madapapa.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/317\/revisions\/320"}],"wp:attachment":[{"href":"http:\/\/madapapa.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/madapapa.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=317"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/madapapa.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}